CES 2024, one of the most highly anticipated events in the tech and automotive industries, is set to showcase the latest advancements in AI-integrated cars and mobility solutions. This year’s edition of the annual show, which will take place in Las Vegas starting on January 9, is expected to be the largest gathering since the Covid-19 pandemic began, with an estimated 40,000 global companies in attendance.
Automakers from around the world will come together to unveil their latest innovations, highlighting the integration of AI technology with mobility. From futuristic concept cars to flying taxis, CES 2024 promises to showcase the future of transportation.
Hyundai Motor, one of the major players in the automotive industry, will be returning to CES after skipping last year’s event. The company has announced that it will unveil a revolutionary software-defined vehicle (SDV) for the first time. These SDVs, also referred to as smartphones on wheels, are equipped with an over-the-air (OTA) system that allows for software updates and enhancements over time.
Hyundai’s SDV startup, 42dot, will demonstrate a car model featuring the SDV system at their booth. The company’s focus on SDVs reflects its commitment to becoming a leader in both competitiveness and quality. Hyundai and its sister brand Kia have set a target to convert all of their cars into SDVs by the end of 2025.
Mercedes-Benz will also make a significant announcement at CES 2024, introducing its new Mercedes-Benz User Experience (MBUX) virtual assistant. Powered by AI, this feature will provide a natural language interface that allows drivers to control various aspects of their vehicle. Mercedes sees the MBUX virtual assistant as a major step towards a connected and personalized driving experience.
BMW will also showcase its latest software development technologies, highlighting their commitment to innovation and staying ahead in the evolving automotive industry.
Kia, on the other hand, is set to unveil five purpose-built vehicle (PBV) concept cars, a first for any major automobile firm. These vehicles are specifically designed for various use cases such as shuttling, last-mile delivery, and ride-hailing services. Kia’s ultimate goal is to become a leading player in the automotive industry by 2030.
Honda will unveil its 2024 electric vehicle (EV) lineup at CES, which will include its first electric SUV named Prologue. With an estimated range of 482 kilometers (300 miles) on a single charge and an expected price tag of around $40,000, Honda aims to make a strong entry into the EV market.
Another exciting addition to CES 2024 is Supernal, a Washington-based urban air mobility (UAM) subsidiary of Hyundai Motor. Supernal will showcase its flying taxi and present a life-size model for the first time in its history. The company is currently developing UAM vehicles capable of running at 120 miles per hour and accommodating up to four people. Commercialization is expected by 2028.
As the automotive industry continues to embrace AI and mobility technologies, CES 2024 serves as a platform for automakers to showcase their progress in creating smarter and more connected vehicles. With the integration of AI, self-driving capabilities, electric powertrains, and software-defined systems, the cars of the future are becoming a reality.
CES 2024 highlights the pivotal role that mobility technologies play in shaping future industries. The show brings together global automakers, tech giants, and mobility companies to present their strategies and innovations, setting the stage for the future of transportation.
With the largest crowd expected since before the pandemic, CES 2024 is undoubtedly a compelling auto event on the global calendar. From advanced AI-integrated vehicles to flying taxis, the show offers a glimpse into the future of mobility and drives innovation in the automotive industry.
