Bipartisan Senate Bill Seeks to Protect Likeness and Voice from AI Replication

Date:

Bipartisan Effort to Protect Likeness and Voice from AI Replication

A bipartisan group of U.S. senators has introduced a new bill designed to safeguard individuals from having their likeness and voice replicated by artificial intelligence (AI) technology. The proposed legislation, named The Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2023, is being referred to as the No Fakes Act. It aims to provide legal recourse for people whose images or voices have been replicated without their consent.

Under the act, both celebrities and ordinary people would have the right to sue for damages against the creators of AI-generated deepfakes, as well as any platforms that knowingly host, publish, or distribute them. The bill aims to protect individuals from the unauthorized production of digital replicas of their likeness, unless it falls within specific exemptions such as news, sports broadcasts, documentaries, or biographical works.

The legislation also includes exceptions based on the First Amendment, allowing the use of deepfakes for purposes such as news reporting, sports broadcasts, and documentaries. It also allows for the use of deepfakes for comment, criticism, or parody.

Senators Chris Coons, Marsha Blackburn, Amy Klobuchar, and Thom Tillis are the sponsors behind this bill, which seeks to establish standardized rules around the use of AI technology in replicating a person’s face, name, or voice. The intention is to strike a balance between defending individual rights, upholding the First Amendment, and fostering AI innovation and creativity.

The senators’ proposal highlights prominent cases of AI-generated deepfake videos featuring celebrities like Drake, The Weeknd, and Tom Hanks. Tom Hanks, for instance, discovered that a dental company had utilized a deepfaked image of him in their promotional video without his consent.

See also  Waiting for OpenAI's ChatGPT iOS App: Android Users to Continue on their Journey

The introduction of this bill reflects the growing concern over the potential misuse of generative AI technology. While it offers new artistic possibilities, it also poses unique challenges in terms of unauthorized replication. By establishing clear policies, Congress aims to regulate the use and impact of generative AI, ensuring that individuals’ rights are protected.

AI has the potential to bring about significant advancements in various fields, but it is crucial to address ethical and legal considerations. This bipartisan initiative strives to create a framework that balances the rights of individuals with the need for AI innovation. As technology continues to evolve rapidly, legislation like the No Fakes Act paves the way for effective governance and protection against the unauthorized use of likeness and voice in the digital realm.

Frequently Asked Questions (FAQs) Related to the Above News

What is the No Fakes Act?

The No Fakes Act is a proposed legislation introduced by a bipartisan group of U.S. senators aimed at protecting individuals from having their likeness and voice replicated by artificial intelligence (AI) technology.

What types of individuals would be protected under this act?

Both celebrities and ordinary people would be protected under the No Fakes Act.

What can individuals do if their likeness or voice has been replicated without their consent?

The act would provide legal recourse for individuals to sue for damages against the creators of AI-generated deepfakes, as well as any platforms that knowingly host, publish, or distribute them.

Are there any exemptions to the protection offered by the No Fakes Act?

Yes, there are exemptions based on the First Amendment. Deepfakes can still be used for purposes such as news reporting, sports broadcasts, documentaries, comment, criticism, or parody.

Who are the sponsors of this bill?

The sponsors of the No Fakes Act are Senators Chris Coons, Marsha Blackburn, Amy Klobuchar, and Thom Tillis.

What is the intention behind this bill?

The bill aims to establish standardized rules around the use of AI technology in replicating a person's face, name, or voice, striking a balance between defending individual rights, upholding the First Amendment, and fostering AI innovation and creativity.

Can you provide any examples of deepfake misuse mentioned in the proposal?

The proposal highlighted cases involving AI-generated deepfake videos featuring celebrities like Drake, The Weeknd, and Tom Hanks. For instance, Tom Hanks discovered that a dental company had utilized a deepfaked image of him in their promotional video without his consent.

Why is it important to regulate generative AI technology?

Generative AI technology has significant potential for advancement but also poses unique challenges in terms of unauthorized replication. Regulating its use and impact is crucial to protect individuals' rights.

What role does the No Fakes Act play in governing AI technology?

The No Fakes Act establishes clear policies to govern the use of AI technology, ensuring individuals' rights are protected and providing effective governance and protection against the unauthorized use of likeness and voice in the digital realm.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Share post:

Subscribe

Popular

More like this
Related

Apple in Talks with Meta for Generative AI Integration: Wall Street Journal

Apple in talks with Meta for generative AI integration, a strategic move to catch up with AI rivals. Stay updated with Wall Street Journal.

IBM Stock Surges as Analyst Forecasts $200 Price Target Amid AI Shift

IBM shares surge as Goldman Sachs initiates buy rating at $200 target, highlighting Generative AI potential. Make informed investment decisions.

NVIDIA Partners with Ooredoo for AI Deployment in Middle East

NVIDIA partners with Ooredoo to deploy AI solutions in Middle East, paving the way for cutting-edge technology advancements.

IBM Shares Surge as Goldman Sachs Initiates Buy Rating at $200 Target, Highlights Generative AI Potential

IBM shares surge as Goldman Sachs initiates buy rating at $200 target, highlighting Generative AI potential. Make informed investment decisions.