Assembly, a global media agency, has announced the appointment of a new Chief Activation Officer for Omnichannel Media Innovation to accelerate its digital marketing capabilities. The agency has appointed an industry expert with over two decades of experience in delivering digital acceleration and transformation for clients across various sectors.
The newly appointed Chief Activation Officer brings a wealth of expertise in driving successful digital transformation and will be responsible for advancing Assembly’s omnichannel media solutions, with a focus on brand and performance. Having held several roles at GroupM, where he oversaw various teams and launched a digital transformation initiative, the new officer is well-equipped to foster stronger relationships with clients and media partners and establish flexible operating models.
The CEO of Assembly Europe expressed his excitement about the new appointment, stating that the Chief Activation Officer’s proven track record in digital marketing aligns perfectly with the agency’s mission to drive growth for clients. He believes that the officer’s leadership will play a vital role in ushering in the next era of Assembly.
In his statement, the newly appointed Chief Activation Officer expressed his enthusiasm about joining Assembly. He emphasized that advertising is currently experiencing a significant moment where agencies like Assembly can offer clients a competitive advantage. He praised Assembly for its talent, technology, and culture in quickly understanding the implications of AI and transforming them into effective and meaningful digital experiences.
Assembly is a modern global omnichannel media agency that brings together data, talent, and technology to deliver performance and drive business growth for the world’s leading brands. With over 1,600 global employees and a purpose-driven approach, the agency is committed to making a social and environmental impact in the advertising industry.
Assembly is a proud member of Stagwell, a challenger network aimed at transforming marketing. The agency’s work is powered by its proprietary technology solution, STAGE, which enables the connection of big brand stories with integrated global media capabilities.
In conclusion, Assembly’s appointment of a new Chief Activation Officer for Omnichannel Media Innovation highlights its commitment to advancing digital marketing strategies. With the appointment of an experienced industry professional, the agency is poised to drive growth and deliver meaningful digital experiences for its clients.
