Apple’s AI Endeavors: Record Number of Acquisitions and Upcoming Siri Upgrades
In an effort to enhance its AI capabilities and catch up with rivals Google, Microsoft, and OpenAI, Apple made a staggering 32 acquisitions of AI startups in the course of 2023. These acquisitions are part of Apple’s larger strategy to establish itself as a major player in the AI arena, with aspirations of becoming the frontrunner in generative AI technology and large language models (LLM). With a particular focus on Siri upgrades, the tech giant is gearing up for a groundbreaking year in AI come 2024.
Apple’s ambitious plans are set to be unveiled at its annual Worldwide Developers Conference (WWDC) in June. The event is widely anticipated to showcase the release of iOS 18, watchOS 11, macOS 15, and possibly visionOS 2.0 as well. However, all eyes are on the highly sought-after Apple Vision Pro, as consumers eagerly anticipate its first major software update.
Rumors surrounding Apple’s dedication to AI have been circulating for some time, with reports indicating that the company is expanding its server infrastructure to accommodate revolutionary advancements in AI technology. To achieve this, Apple requires not only talented individuals but also valuable expertise. As a result, the company has been actively recruiting AI-focused roles. Furthermore, Apple has adopted a strategic approach to secure top talent and cutting-edge technology by acquiring various AI startups. With a reported total of 32 acquisitions in 2023, Apple has outpaced its competitors, leaving Google with 21 acquisitions, Meta with 18, and Microsoft with 17.
According to Edith Reads, a Financial Analyst at Stocklytics, In the ongoing AI arms race, Apple is making sizeable deals with many AI startups, putting it in a good spot for future tech developments even as its competitors, Microsoft and Google, make considerable investments in already established AI companies. Acquiring these promising AI startups enables Apple to not only acquire innovative technologies but also attract top-tier talent, ensuring a competitive edge in the rapidly evolving tech landscape.
Apple has also recently announced the development of an open-source text-powered image editing tool, which may potentially be integrated into Siri and other Apple initiatives. This tool allows users to provide text-based instructions for image modifications such as color alterations and resizing. It is speculated that this feature could be incorporated into future Apple Vision Pro photo editing capabilities. While it remains unclear whether this tool was developed in-house or through one of the 32 AI startups acquired in 2023, it solidifies Apple’s commitment to closing the AI gap and competing with rivals like Google and Samsung, who heavily market AI-driven features for their flagship devices.
As Apple prepares for its landmark WWDC event and the unveiling of its latest products and software updates, the company is focused on revolutionizing the AI landscape. With its impressive acquisitions and dedication to innovation, Apple aims to position itself as a leader in AI technology.
