Apple has teamed up with OpenAI to incorporate its cutting-edge technology into the iPhone and other devices without any financial exchange, signaling a unique collaboration focused on exposure rather than payment.
The collaboration will see OpenAI’s GPT-40 model power various AI tasks on iOS 18, iPadOS 18, and macOS Sequoia, enhancing features such as Siri’s ability to utilize ChatGPT for tasks like generating menu ideas, summarizing articles, and identifying photos based on descriptions. Users can leverage these functionalities without additional costs, though they can access extra benefits with a paid ChatGPT Plus account.
While Apple isn’t directly compensating OpenAI for its contributions, the partnership opens opportunities for revenue generation. OpenAI may attract users to its ChatGPT Plus subscription for $20 a month, with Apple receiving a commission for sign-ups via its devices. Additionally, Apple aims to explore revenue-sharing agreements with AI partners, shifting its focus towards monetizing chatbot outcomes on its platforms over traditional search engine profitability.
In the future, Apple is looking to expand its AI partnerships, with potential integrations like Google’s Gemini on iOS and Anthropic’s Claude AI chatbot. By capitalizing on the growing user reliance on AI, Apple aims to diversify its revenue streams and reduce dependency on lucrative search deals. This strategic shift positions Apple to leverage AI advancements effectively and secure its foothold in the rapidly evolving tech landscape.
