Apple’s CEO, Tim Cook, has hinted that the tech giant will be adding generative artificial intelligence (AI) features to its devices later this year. During Apple’s quarterly earning calls, Cook mentioned that the company has been investing a significant amount of time and effort into AI. While he didn’t reveal any specifics about the features or devices, this move would put Apple in direct competition with Microsoft, Google, and OpenAI in the generative AI space.
Cook alluded to AI multiple times during the call and specifically mentioned generative AI once. He emphasized that Apple is committed to investing in technologies that shape the future, including AI. Cook stated, we’re excited to share the details of our ongoing work in that space later this year. Although Cook didn’t disclose further information, rumors of Apple entering the generative AI space have been circulating, aligning with Bloomberg’s recent report on a major iOS update expected to accompany the launch of the iPhone 16 series.
While the exact impact of generative AI on Apple’s devices remains unknown, some speculate that it could enhance Siri’s capabilities, enabling the voice assistant to handle more complex verbal commands and tasks. Other potential features are still undisclosed.
In addition to the AI discussion, another highlight from Apple’s earnings call was the mention of India. Cook and Apple’s Chief Financial Officer, Luca Maestri, both highlighted India’s contribution to Apple’s record-breaking quarterly revenue. India was referenced in connection with Apple’s achievements in the country, including surpassing ten million in revenue for the first time in a calendar year. Apple’s success in India was attributed to strong sales in the enterprise sector, with software giant Zoho choosing iPhones and Macs as preferred devices for employees.
Overall, Apple’s emphasis on AI and its revenue growth in India demonstrate the company’s commitment to innovation and expanding its global reach. As Apple prepares to unveil its generative AI features later this year, consumers and tech enthusiasts eagerly anticipate the potential advancements that this technology will bring to Apple devices.
