Anyword, a provider of generative artificial intelligence solutions for marketing performance, has introduced a new app that can evaluate copy generated by ChatGPT. This innovative tool enables marketers to create on-brand and high-performing marketing copy by incorporating their preferred generative AI platforms.
With Anyword’s latest integration, marketers can transfer key brand elements such as tone of voice, brand guidelines, product and company details, and target audiences into the app through a simple website scan. This information is then analyzed by Anyword’s predictive performance AI model, which has been trained on billions of real marketing data points. The AI model provides valuable demographic and messaging insights, as well as a performance score ranging from 0 to 100. This score predicts how effectively the generated copy will perform across various marketing channels, including Facebook ads, Google ads, LinkedIn posts, emails, and more.
One of the standout features of this app is the Boost Performance option, which allows marketers to instantly enhance their copy for better engagement and conversions. By following the suggestions provided by Anyword, marketers can optimize their copy to align with their brand voice and resonate with their target audience.
By integrating ChatGPT with Anyword’s platform, marketers now have access to a comprehensive solution that ensures consistency in their marketing campaigns. They can create copy that is not only tailor-made for their brand but also optimized for specific marketing channels. This empowers marketers to deliver compelling and persuasive messages to their audience, ultimately driving better results and achieving marketing goals.
This integration is a significant step forward for Anyword, as it expands their built-for-marketing platform to accommodate popular large language models. It seamlessly merges the power of generative AI with the specific requirements of marketing, offering marketers a practical and efficient tool to streamline their copy creation process.
The introduction of this app provides marketers with valuable insights and guidance, enabling them to make data-driven decisions when crafting their marketing copy. By leveraging the capabilities of generative AI technology, marketers can now optimize their copy for better performance, saving time and resources in the process.
Overall, Anyword’s integration with ChatGPT offers marketers an opportunity to embrace the benefits of AI-powered copy generation while ensuring their marketing efforts remain true to their brand voice. With the ability to assess and improve ChatGPT-generated copy, marketers can stay ahead of the competition by creating compelling and effective marketing campaigns across multiple channels.
