Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), is now testing the AI-powered language model called ChatGPT, developed by the Artificial Intelligence research and deployment company, OpenAI. Through this integration, Almosafer aims to enhance the customer booking experience by providing tailored, smarter responses to customer queries via the mobile booking platforms. Almosafer becomes the first travel company in Saudi Arabia to use this integration. The voice search function is powered by ChatGPT and is able to accept queries in both English and Arabic. Additionally, the integration of ChatGPT may give Khalid, Almosafer’s virtual travel advisor, the capability of providing even more information about the destination the customer chose and allows him to become a better consultant.
Muzzammil Ahussain, CEO of Almosafer, said: “At Almosafer, our digital-first approach continues to position us as the industry leader in technology. Integrating ChatGPT enhances our customer experience and strengthens Khalid’s capacity to become a better consultant. We always strive to identify the newest and best technological advances that can create value for our customers.”
The testing phase of the integration with ChatGPT and Almosafer’s consumer platform is now underway and the possibilities for further enhancement of customer experience seem truly exciting.
Almosafer is a travel company in Saudi Arabia that is part of the Seera Group. It is the leading travel company in the KSA and aims to constantly innovate and offer the best customer experience.
Muzzammil Ahussain is the CEO of Almosafer, and has been steering the company to success since it was founded. He is a strong advocate of digital transformation and has always pushed for innovation and the use of the latest technology to offer the best customer experience.
