Transforming broadcasting with artificial intelligence and machine learning – TVBEurope
John Wastcoat, the SVP of Business Development and Marketing at Zixi, delves into the impact of new technologies on the broadcasting industry. Artificial intelligence (AI) and machine learning (ML) are revolutionizing the way broadcasters operate, offering a pathway to efficiency and adaptability.
AI and ML are driving forces in the broadcast industry, assisting organizations in streamlining operations and maximizing productivity. The need to do more with fewer resources is a key driver for the adoption of these technologies, especially in the face of rising costs and the corporate push for profitability.
With AI and ML, broadcasters can harness the power of cross-workflow monitoring and configuration management, allowing for the observation of patterns across multiple systems. This streamlines workflows, minimizes wasted time, and enables operators to focus on what truly matters. By automating tasks and optimizing performance, AI and ML boost operational efficiency and enhance workflow management.
As broadcasters transition to software-defined infrastructures, AI and ML play a pivotal role in ensuring smooth operations. These technologies provide real-time insights into the performance of complex systems, enabling operators to detect and address issues proactively. By automating workflows based on network and content analysis, broadcasters can achieve optimal performance and enhance operator confidence.
In addition to simplifying workflows and improving operational efficiency, AI and ML platforms offer broader applications. Advanced technologies are designed to visualize irregularities and issues in complex workflows, providing detailed insights into signal degradation. By facilitating collaboration and proactively alerting operators to potential problems, AI and ML enhance operational reliability and minimize disruptions.
The future of broadcasting is undoubtedly intertwined with AI and ML, offering endless possibilities for innovation and growth. As organizations continue to leverage these technologies, the landscape of the broadcast media industry is set to evolve, driving efficiency, adaptability, and unparalleled performance.
