AI Maturity and Retail Media Targeting

Date:

As businesses in the retail sector become increasingly reliant on data and AI-based technologies, having a basic understanding of this data is crucial to gain a competitive edge. To help retailers achieve this goal, there is the “Data & AI Maturity Curve”, which outlines a retailer’s data and AI capabilities as they strive to reach the height of “predictive analysis”. To begin with, retailers must have a view of clean and accepted data across all customer interactions and media placements to correctly store and analyze the data. Further to this, the data must be cohesive and streamable, contributing to the individual customer’s journey by creating a single profile with an event history for each customer. Once this groundwork is set, businesses can move forward to focusing on the media targeting capabilities of the data.

This involves delivering a message to a specific platform or device with the goal of optimizing yield, while also ensuring brand safety and message relevance. Subsequently, businesses should work to make intelligent decisions about which channels to invest in. It also helps to use models that use historical data to predict future success. On top of this, customer segmentations must also be explored to understand customer behavior and goals better.

At the helm of this is Hugh Cameron, the Head of data for Zitcha, who has 15 years of experience in the martech space. With his expansive knowledge in the industry, he is uniquely suited to lead the charge in intelligently managing data for retail media targeting in order to create personalized customer experiences.

See also  Nvidia Expands into Custom AI Chip Market to Compete with Broadcom and Marvell

Frequently Asked Questions (FAQs) Related to the Above News

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Share post:

Subscribe

Popular

More like this
Related

Obama’s Techno-Optimism Shifts as Democrats Navigate Changing Tech Landscape

Explore the evolution of tech policy from Obama's optimism to Harris's vision at the Democratic National Convention. What's next for Democrats in tech?

Tech Evolution: From Obama’s Optimism to Harris’s Vision

Explore the evolution of tech policy from Obama's optimism to Harris's vision at the Democratic National Convention. What's next for Democrats in tech?

Tonix Pharmaceuticals TNXP Shares Fall 14.61% After Q2 Earnings Report

Tonix Pharmaceuticals TNXP shares decline 14.61% post-Q2 earnings report. Evaluate investment strategy based on company updates and market dynamics.

The Future of Good Jobs: Why College Degrees are Essential through 2031

Discover the future of good jobs through 2031 and why college degrees are essential. Learn more about job projections and AI's influence.