At the recent AI On The Lot event in Los Angeles, attendees delved into the impact of new technology and tools on entertainment industry jobs. Renard Jenkins, president and CEO of I2A2, highlighted the potential for AI to transform various roles, from CFOs to CEOs, by utilizing data to design algorithms that could rival human decision-making.
Jenkins emphasized the importance of viewing AI as a tool rather than a replacement for human creativity. He encouraged attendees to embrace AI education to explore the possibilities offered by the technology, emphasizing that human input remains essential in the process. Despite concerns about AI potentially replacing artists, Jenkins believes that AI can enhance rather than diminish creativity.
In its second year, AI On The Lot attracted 850 attendees, including representatives from Hollywood studios, tech developers, and aspiring filmmakers. The event showcased a diverse range of perspectives on the role of AI in the entertainment industry.
Meanwhile, negotiations between the International Alliance of Theatrical Stage Employees and Alliance of Motion Picture and Television Producers concluded without a new Basic Agreement. Artificial intelligence guardrails were a key topic of discussion, along with funding for IATSE’s benefits plans.
As bargaining continues, both parties aim to address crucial issues in the industry, recognizing the evolving role of technology in entertainment production. The upcoming negotiations will play a pivotal role in shaping the future landscape of the entertainment industry, balancing the need for technological advancements with the preservation of human creativity and involvement.
