Financial advisers could be replaced by generative AI and ChatGPT (chatbots powered by AI) but only if they fail to adapt to new technology, according to financial planning platform AdviceBridge. The company suggested advisers should embrace the potential of AI and ChatGPT for the benefit of their clients instead of pretending it will not happen. AdviceBridge has developed technology that analyses cash, ISAs, GIAs and Pensions to provide recommendations for restructuring finances and financial planning. Altus director Ben Hammond believes that trust and empathy require human interaction and cannot be replaced by AI, but AdviceBridge counters that generative AI can learn and develop emotional intelligence and rebuild trust.
Advisers To Be Replaced by Generative AI/ChatGPT, But Those Who Adopt It Won’t, Predicts AdviceBridge
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