Adobe is an industry giant in the tech market that has recently jumped into the generative AI race with its new Firefly Creative Support. Using Adobe’s new AI-powered solution, users with no prior experience in graphic design are now able to create their own images and text effects—something Microsoft also recently launched with its Copilot program. Generative AI has been making headlines recently, and it’s becoming increasingly evident that it’s the most important development in technology since the graphical user interface.
Generative AI is a subset of artificial intelligence that can help create content based on direction from a user. OpenAI launched ChatGPT last fall, lighting the spark for generative AI solutions like starryai, Shutterfly’s AI image generator, and many others. Now, everyone from marketers to researchers have the potential to generate high-quality work.
Adobe Firefly promises to give people “new superpowers” when creating images, 3D images, vector art, audio, and video. Furthermore, the solution can be trained by a company’s specific collateral so that it can create within their brand or style. The ability for users to generate a high degree of quality without having to spend time learning techniques is a major convenience for their business operations.
Adobe has been integrating neural filters, automated fills, and other features into their products for years as a means of helping people quickly and efficiently work on all sorts of projects. This background knowledge makes it no surprise that they would now use generative AI to even further enhance the power of their applications.
As with any new technology, generative AI is accompanied by both advantages and challenges. For example, some artists have expressed frustration at being unable to protect their own works when it enters a saturated market where anyone can create similar art with AI-generated art apps. Legally, businesses must also adjust the way they work with artists to properly reconcile content licensing and copyrights—which includes Getty Images banning the sale of AI-made illustrations and DeviantArt creating a system to protect the works of its creators.
Adobe has taken steps to avoid any problems with generative AI by training its models using Adobe Stock images that are openly licensed and won’t cross the line into copyright infringement. The company also ensures users can protect their content by hiding it from the AI training model—and also plans to create a compensation model for Adobe Stock contributors.
At this point in time, Adobe Firefly has already been released in beta with options for text-to-image, text effects, and vector recoloring. Unreleased features in development include text to pattern, 3D to image, sketch to image, text to brush and more. To gain access to the beta, you must request an invitation from Adobe.
There’s no doubt that generative AI is revolutionizing the way people come up with new ideas and drive productivity, making it an exciting time to try out the different solutions available. Adobe Firefly is a welcome addition to the market that promises to help everyone from inexperienced designers to professionals create amazing work with the click of a button.
