Adobe has made a major move in the AI industry by integrating its Adobe Firefly generative AI capabilities directly into Photoshop. For the first time, Photoshop users have access to Generative Fill, a tool that uses AI to match the perspective, lighting and style of images. This new tool, enabled by Firefly, simplifies the process of adding new content such as puddles and floating bubbles to photos for a more professional look and feel. The AI-powered product is commercially safe, meaning users must not worry about copyright infringement and can be sure that the images generated are of high quality.
For the past decade, Adobe has been using Adobe Sensei, its AI technology, to bring AI capabilities to its creative products. Now, with Firefly, Adobe has added an AI-driven creative toolkit to its product suite that is designed to be embedded directly into the user’s workspace. As an example of how popular Firefly has become, the company reports that within six weeks of its launch, beta users generated over 100 million assets.
Adobe has been a major player in the digital imaging industry for 25 years, and Maria Yap has been part of the Photoshop business for nearly 18 years. Yap is the Vice President of Digital Imaging at Adobe and was quoted as saying “My jaw is on the desk, I cannot believe the power of this!” around the release of generative fill.
Yap’s vision for AI-driven products in Adobe’s suite continues to be realized, and the company has plans to bring more AI capabilities to its products, like the upcoming executive summit on July 11-12 where top leaders will discuss how to integrate and optimize AI investments for success.
If you are looking for a reliable platform to add AI capabilities into your creative workflow, Adobe Firefly is one of the most promising products in the market. With its new features and capabilities, it continues to push the boundaries of traditional design and leave creators with more powerful and efficient tools.
