CleverTap, a US-based customer retention platform, announced on Monday the full launch of its OpenAI integrated Artificial Intelligence (AI) assistant ‘Scribe’, which is expected to roll out to customers this April. With this new feature, brands have the potential to create highly personalized campaigns and engage customers on much deeper emotional levels.
Scribe allows marketers to leverage AI generated content and data-based insights on users for emotion analysis in order to create content resonates with customers’ emotions. Additionally, AI technology helps marketers to detect the tone of the message and provide alternative versions of the same message if it could be interpreted in a different light. Developers have said that this technology is necessary for marketers to build better engagement, as they only have two seconds to capture customers’ attention and it is important to capture their emotions accurately.
Leading this new product launch is Jacob Joseph, Vice President Data Science at CleverTap, who stated that with the addition of Artificial Intelligence, marketers can effectively “ tech” back into their MarTech. The challenge then is to identify users’ emotional triggers and respond to them accordingly with relevant content to drive engagement in the digital space.
As a result of this development, brands can now create content that is tailored to each user, enhancing the customer experience. With Scribe, AI-powered content can be generated quickly and make sure that campaigns are consistent with the brand identity that resonates with the users.
Overall, the launch of AI assistant ‘Scribe’ from CleverTap promises to offer users disruptive and personalised content, and could be the next step in driving digital marketing success through hyper-personalised campaigns.
