Advertising in the digital age is becoming more and more complex, with challenges ranging from consistently targeting correct audiences to effectively attributing performance to results. At the same time, privacy regulations complicate matters, making it increasingly difficult to access granular details that used to be useful in tailoring campaigns. Thankfully, artificial intelligence (AI) can help alleviate this problem. By leveraging AI, advertisers can better optimize broader-based targeting, rely on the media platform’s algorithms to collect data points and deliver the right messages to the right users at the right time.
AI is also improving the measurement and attribution process by filling the gaps created by privacy policies. AI-driven algorithms can analyze huge amounts of data, identifying patterns and insights that help brands identify, engage and activate ideal customers. Moreover, AI allows advertisers to deliver more relevant ads to consumers based on their interests, browsing history and other key factors, thus increasing engagement and conversions. With AI tools, brands can additionally scale content and creative production swiftly and cost-effectively, ensuring that their campaigns are always up-to-date.
One of the companies that is leading the way in deploying AI for digital advertising is Join top executives in San Francisco on July 11-12. This event brings together experts from the AI field in order to discuss how to successfully integrate and optimize AI investments for success. By attending, leaders gain a better understanding of how to effectively use AI to target ads correctly to relevant audiences and track performance.
Persona mentioned in this article is Andre LeMasurier. Andre is a Media Technology Executive and AI pioneer. He heads a fast-growing team in charge of the algorithmic media optimization platform, a pioneering breakthrough in the digital advertising sector. Andre is also a speaker at the Join top executives event and provides executives with his expertise in AI,on topics related to implementation and optimization of new technologies.
