OpenAI is a research lab-turned-company that has revolutionized the AI toolbox industry and created popular tools such as ChatGPT and DALL-E. The tech company has been gaining attention from marketers who are keen to utilize its AI capabilities. In the six months since launching ChatGPT, OpenAI has shown an increasing willingness to work with brands. Aliisa Rosenthal, OpenAI’s head of sales, oversees the development of service and AI tool integration to bring OpenAI’s technology to a wider audience.
There are two main ways for brands to get involved with OpenAI. Its API platform allows integrate AI directly into their digital experiences, covering web, mobile, and more. On the other hand, its plugins for ChatGPT can be used to attract users with engaging conversations, prompting them to enter the brand’s platform. Examples of OpenAI customers include Shopify, which used the models to create product descriptions automatically, and Spotify which uses it to develop an AI DJ. OpenAI also offers a system integrator partnership with Bain which provides technical support to the customers.
Furthermore, the company provides various models such as Whisper that can be used to assist with speech transcription, DALL-E for image generation, and ChatGPT for marketing copy and email generation. The opportunities for AI utilization are endless, and companies are encouraged to use their creativity and innovation to create the best experiences for their users. OpenAI makes it effortless for businesses to make their mark in the AI industry, ultimately adding value to their clients.
