Verdant Zeal Group Ltd, a leading marketing communications firm, has announced its plan to organize the 2023 Innovation Round Table on the topic of Artificial Intelligence and the Future of Marketing Communications. This virtual event, scheduled to take place next week in Lagos, Nigeria, aims to explore the impact of AI on marketing communication and how technology can be harnessed to drive growth, innovation, and positive change.
The keynote address for the round table will be delivered by Mr. Emeka Okeke, the founder of Media Fuse. The discussions will be moderated by Mrs. Tosin Adefeko, the managing director of AT3 resources. Joining the panel as discussants are Mr. Wale Ekundayo, founder of Cerebre Media Africa, and Ms. Damilola Oluwatunmise, founder of Code School Africa.
The purpose of the 2023 Innovation Round Table is to bring together both public and private stakeholders to deliberate on issues impacting Nigeria’s economy and development. This collaborative forum aims to chart agendas that will propel the nation forward. It serves as a preliminary event leading up to this year’s edition of the Verdant Zeal Innovention Series, which is scheduled to take place on October 27, 2023, under the theme The Future of Africa’s Creative Industry in the Era of Artificial Intelligence.
Mr. Dipo Adesida, the Chief Operating Officer of Verdant Zeal Group Ltd, spoke about the significance of this year’s conference. He highlighted that the Innovention Series, initiated in 2012 as a Corporate Social Responsibility initiative of the Verdant Zeal Group, aims to explore Africa’s development, discuss the Nigerian project, and identify opportunities for growth and development within the continent.
The 2023 Innovation Round Table, with its focus on AI’s impact on marketing communications, will provide a platform for industry experts, thought leaders, and stakeholders to garner insights on leveraging technology for marketing purposes. By exploring the opportunities and challenges presented by AI, the event is expected to facilitate knowledge sharing and foster collaborations that can drive innovation and pave the way for a promising future of marketing communications.
With its emphasis on exploring the future of Africa’s creative industry in the era of artificial intelligence, the Verdant Zeal Innovention Series in October is poised to further delve into the potential of AI-driven advancements. These initiatives reflect the commitment of Verdant Zeal Group Ltd to contribute to the development and growth of Africa through thought leadership, collaboration, and nurturing the creative industry.
Overall, the 2023 Innovation Round Table and the subsequent Innovention Series offer a valuable platform for stakeholders to come together, deliberate on pressing issues, and actively shape the future of marketing communications in Nigeria and Africa as a whole. With AI at the forefront, these events aim to steer the industry towards progress, innovation, and positive change.