Last year, Meta’s ad business was put to the test after Apple’s ATT privacy update posed a huge threat to the company. In response, Meta shifted its focus to the metaverse and their primary source of revenue while investing more in the capabilities of AI to better target and measure their advertising campaigns in lieu of consumer data. As a result, many of the highly respected ad execs that helped build and sustain Meta’s advertising business have gone on to join other platforms, like Snap and Reddit, with their own ambitious advertising goals.
Meet the 12 prominent former Meta ad execs who have recently left the company for new ventures at the likes of Amazon, Google, and Reddit. These ad execs are listed alphabetically below:
This article highlights some of the key players that helped build and sustain Meta’s $113 billion advertising business, and their subsequent departure to other promising companies in the market. For instance,
Mariya Yang, former Vice President of Revenue Operations at Meta, is now the Director of Performance Advertising of Amazon Advertising. Joe Pining, who was the VP of Marketing at Meta, is now the Global Head of Brand Strategy at Reddit Ads. While Bill Thomas, former VP of Platform at Meta, is now the Head of Business Development at Google Ads.
Meta has been the driving force of innovation within the ad space and set the standard for quality targeting and expansive reach. With the recent departures of respected executives to places like Google and Reddit, Meta’s advertising business will surely benefit from the ad tech expertise they bring from their past experience, helping to further the progress of the ad space.
Meta is a major player in the digital advertising market and the leading provider of metaverse technology. The company helps create and catalyze metaverses for brands, agencies, and publishers through its ad platform that helps build campaigns, measure performance, and optimize across channels. Meta also offers a range of other solutions, including data management and data science services, to help its customers become more competitive in the ad marketplace.
